INSURANCE AGENTS
What can Social Media do for my agency? | How do I use Social Media?
Where should I start? | Reality Check
Can I get help, is there a turnkey solution? | Let's get started!
- Start by registering your name and / or the name of your agency on Facebook, Twitter and LinkedIn.
- Spend some time looking at your competitors’ presence online.
- Look at some insurance-related blogs or online newsletters.
- If you belong to a professional association, look at their website to see if they use guest bloggers. See if they have a Facebook or Twitter page. How do they interact with their members? What does that tell you about how you might interact with your clients?
- Search online to see how other agents in other locations are using Social Media. See how the large companies are using it.
Examples:
twitter.com/allstate
facebook.com/allstate
facebook.com/alfainsurancejoshmeltonagency
twitter.com/preferredhealth
twitter.com/theraygroup
lifeinsure.com/blog
blog.insweb.com
specialityinsurance.typepad.com
http://www.youtube.com/watch?v=nXfGeMNnBsM
Search to see how real estate agencies and community banks in your area are using social media. Search to see how your top clients are using it.
Where should you be in Social Media other than Facebook, LinkedIn, and possibly Twitter? Is a blog or a Constant Contact newsletter better than Facebook or Twitter?
How much of the Social Media work will you handle? Should you hire someone?
You may find that you enjoy creating and maintaining your Social Media presence. You may have resources within your agency to handle it.
Using a professional to get you started with your overall Social Media strategy is a good investment.
Can I get help, is there a turnkey solution?
Madison Studios offers a turnkey product to help your agency take advantage of this exciting new opportunity.
Packages start as low as $500. See the list below of services that we offer. Call 706-342-7434 for a free 30 minute consultation.
- Consulting - Review your web site, discussion of your industry, review of any social media/online marketing efforts you have started (if any).
- eNews - Create custom Newsletter blasts with your brand to your database allows you to provide outbound messaging to your list. Keep in front of your customers, provide interesting content and offers.
- Blog - Create a custom blog with your brand. Allows you an inbound messaging opportunity. Be seen as an expert in your industry. Keep in front of your customers, provide interesting content and offers. Good for search engine health as search engines can index pages and profile information...
- FaceBook - Create a custom page with your brand. Allows you an inbound messaging opportunity. Can have your messaging spread virally with fans. Be seen as an expert in your industry. Keep in front of your customers, provide interesting content and offers. Good for search engine health as search engines can index pages and profile information...
- LinkedIn - Create a custom page with your brand. Allows you an inbound messaging opportunity and networking opportunities, including hiring.
- Twitter - Create a custom page with your brand. Allows you an inbound messaging opportunity. Can have your messaging spread virally with followers. Be seen as an expert in your industry. Keep in front of your customers, provide interesting content and offers. Good for search engine health as search engines can index pages and profile information...
- YouTube - Create a custom channel your brand. Allows you an inbound messaging opportunity. Can have your messaging spread virally with fans. Be seen as an expert in your industry. Good for search engine health as search engines can index pages and profile information...
- Photo Sharing - Create a custom page with your brand on Flickr or PhotoBucket. Allows you an inbound messaging opportunity. Good for search engine health as search engines can index pages and profile information...
- Website Integration - With login credentials to your website, we can add links to your social media, add "icons" for others to follow your site...
- Video and Content Writers are also available through our partners.
If you are ready, now let Madison Studios walk you through the whole process, design a program based on your individual needs and budget. Make the first step today.