What is social media?
According to Wikipedia…
"Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers."
TRANSLATION: THERE ARE BILLIONS AND BILLIONS OF CONVERSATIONS OCCURRING ON SOCIAL MEDIA SITES EVERY DAY. SOCIAL MEDIA IS WORD-OF-MOUTH ON STEROIDS.
Types & Examples:
Communication
Collaboration
- Social bookmarking like - Delicious, Add This, Share This Multimedia
- Photography and art sharing like - Flickr, Photobucket
- Video sharing like - YouTube
What can social media do and not do?
Social Media can increase your business reach exponentially. Increasingly, people are turning to the internet for recommendations. They are checking out what others say about you online.
And, they trust the recommendations from complete strangers online more than they trust the advertising claims of companies. But Social Media, like any marketing effort, requires that you be clear about your:
- Target Audience
- Objectives
- Your Products & Services
- Your Niche
Social media cannot overcome poor business practices, inferior products or bad customer service. If you are not good at managing relationships, social media will not make you good.
Bottom line, if with social media, you drive lots more people to a troubled business, your bad “word-of-mouth” will spread a lot faster.
Let Madison Studios walk you through the process. Let us design a program based on your individual needs and budget. Make the first step today.
Select your industry from the "Choose Your Industry" link on the side menu bar to learn more about social media in your specific industry.