SERVICE INDUSTRY
What can Social Media do for my business? | How do I use Social Media?
Where should I start? | Reality Check
Can I get help, is there a turnkey solution? | Let's get started!
WHAT EXPERTS IN PROFESSIONAL services ARE SAYING ABOUT SOCIAL MEDIA:
From law.com: “…Ten-plus years ago, we saw Web sites as another entry point to our law firms (the other entry points being our front doors and telephone numbers). Today, you can have exponentially more entry points -- including your professional profiles on sites such as LinkedIn -- if you invest just a little time and a little strategy.”
From the CPA Technology Advisor:: “…social media explodes with possibilities for an accounting firm because it enables the firm to project itself in ways that were never this easy”
WHAT CAN SOCIAL MEDIA DO FOR MY Business?
Social Media can increase your reach and depth exponentially. It is a powerful way to connect with and influence clients, employees and prospective clients and employees
People expect to find you online.
Social media allows you to build relationships that traditional forms of communications do not.
People are using social media to get information, evaluate firms, to share their opinions, and more importantly, to find recommendations.
Clients, potential clients, employees and potential employees look for you in all the right online places.
Social media can help with…
- Recruiting - future employees are already online
- Branding – tell your story anywhere you can
- Call to action - post information, tools, tips, statistics and stories to your fan base
- Build Awareness - remind them of your unique value
- Internal Market Research - post questions and see what your fan base thinks
- Networking - people like to do business with a firm that is recommended by people they know (or first hand referrals)
- Most important of all – social media allows you to listen. You may be surprised at what you learn.
Like all relationship activities, Social Media takes a long term commitment and an understanding of the game.
The Social Media formula is:
- Content creates Conversations creates Relationships
Some of the ways in which agents can use Social Media:
- Educate clients and potential clients
- Keep employees updated
- Give your clients and employees a place to connect with others. Allow your followers to post comments, questions, recommendations
- Provide instant answers to questions
- Generate awareness, recommendations and referrals through the conversations of your community
- Give people an open window into your personality, who you are, what you stand for, what sets you apart
- Conduct research with online surveys and use it to make changes to your products or client service or marketing strategy
- Publicize your events
- Don’t sell. You earn the right to sell by providing content.
Social Media is all about CONTENT that is valuable and relevant to your target audience (which you want to turn into a community).